ORLANDO — Ask yourself this: is networking something you actually enjoy, or a part of the business world you feel obligated to take part in?
Truth is, networking remains a critical tool for marketing your business — and it’s gotten easier in the age of social media.
Without a doubt, social media now provides businesses with remarkable tools for reaching new and vast audiences. But don’t let anyone tell you networking is too old-fashioned to work anymore. It remains a potent tool when it comes to marketing.
Best of all, it shares the same benefit as posting something about your company on a social media account: it’s free! There are also a lot of opportunities to network in most major cities, including Orlando, and you can check out sites like Meet Up to learn more.
So it comes down to this: how much you hope to gain from networking really depends on how much time and shoe leather you want to put into it. Continue reading