Lake County Animal Shelter hosting “Hot Dogs, Cool Cats” pet adoptions

hot dogs cool cats

Marshmallow is one of the dogs available for adoption at the Lake County Animal Shelter.

TAVARES — Anyone who has spent more than a couple of summers in Central Florida knows by now how to beat the heat – from hitting those well air-conditioned malls and movie theaters to jumping in the pool or driving to the beach.
Now, how about your pets? Keep in mind that while people can shed their coats, dogs and cats can’t — although the fur that keeps them warm in the winter can also protect them in the summer from taking on too much heat.
So your pets may enjoy being outdoors with you during the summer.
And if you don’t have any pets? As the Lake County Animal Shelter is pointing out, summer is the ideal time to consider adopting one.
To help promote pet adoptions, the Lake County Animal Shelter is teaming up with L.E.A.S.H., Inc., the non-profit group that works to assist feral cats and shelter animals.
Together, they’re sponsoring “Hot Dogs, Cool Cats,” a summer long pet adoption event they’re billing as “the hottest of the summer.” Continue reading

Owl trapped in water is rescued in Polk County

Darren Monk

Firefighter Darren Monk holds the owl he helped rescue in Mulberry on Monday.

MULBERRY – There’s an old joke about firefighters in small towns with very fire fires, who are quick to respond to calls of a cat stuck high in a tree, needing to be rescued.
This week, there was a variation of that story in Polk County, where an injured owl actually did get rescued by Polk County firefighters.
The owl, which has been given to the Woodland Wonders Wildlife Rehabilitation Service so it can be treated and rehabilitated, probably owes its life to those firefighters. They pulled the injured owl from a small pool of water Monday morning near Mulberry.
Kevin Watler, communications specialist for the Polk County Board of County Commissioners, reported that around 7:30 a.m. Monday, Polk Fire’s Station 710 in the Willow Oak area got a call about an owl that was trapped in a man’s pool.
“The resident wasn’t sure who to contact, so he called Polk County Fire Rescue,” Watler noted.
Capt. James Towns, Engineer Darren Monk and Firefighter James Parker went to the home on Bailey Road in Mulberry, where they found the owl stuck in about a foot of water, with one claw tangled in a tarp. The owl was caught there and unable to fly. Continue reading

How To Avoid The Trap Of Using Intrusive Marketing

intrusive marketing

Are you using passive — or intrusive — marketing for your website?

ORLANDO — There are different ways to conduct marketing. One of the most controversial ways, and considered by some to be among the least effective options, is intrusive marketing.
Intrusive Marketing has been around as long as businesses have tried to sell products, and have been used in a variety of different ways. The one connection is that consumers appear to get fed up with their methods, and often rebel. Think of consumers who get tired of telemarketing phone calls when they’re sitting down to dinner, or those who turn on their computers or laptops and discover their mail boxes clogged with junk mail spam. Think of travelers getting annoyed with take-out menus hanging on the door knob of their hotel room, or people complaining about large, unsightly billboards.
The concept of intrusive marketing can apply to digital and social media marketing as well. If you want people to know about your products, how do you avoid becoming the latest negative statistic in the field of intrusive marketing?
Good question.

Social Media marketing

A growing number of studies indicate that people are getting increasingly annoyed with marketing messages popping up on their social media feeds, particularly from companies and accounts they don’t follow. Since Facebook and Twitter both allow companies and individuals to use paid messages, that can translate into hundreds of ads bombarding someone’s Twitter feed. Over the course of time, one man’s message can become another man’s unwanted spam. Continue reading

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