ORLANDO — As Orlando’s massive new performing arts center rushes to complete its construction deadline in time for a November opening, the Dr. Phillips Center for the Performing Arts hopes to boost its financial coffers well before then.
The center has rolled out a membership campaign, designed to let future patrons take advantage of exclusive benefits during this, the center’s inaugural season.
This is being done in response to requests from the public, noted Kathy Ramsberger, president of the Dr. Phillips Center.
“One of the more popular questions we’ve heard up to this point is, ‘When will memberships be available?’ ” she said. “We know the excitement is there and now we hope to attract as many members as possible. This is an opportunity for our guests to do more than just visit, but actually belong to the center.”
Memberships can now be purchased online or by mail, and need to be paid in full. Traditional memberships will be valid one year from the date of purchase, while inaugural season memberships that are purchased by Nov. 1 will be extended through Nov. 1, 2015.
Seven investment levels are available to buy, with memberships starting at $75 and ranging all the way up to $10,000. What patrons get for the different levels varies. Those who purchase at the $75 level will get invitations to special center events, while memberships in the $10,000 range can expect to take advantage of valet and preferred parking vouchers, the opportunity to attend future artist meet and greet events, an exclusive membership offer for the Citrus Club, and access to the center’s donor hospitality room before, during and after shows.
As the Dr. Phillips Center team noted in a news release announcing the membership campaign, “Regardless of investment level, every member has the ability to purchase tickets for shows presented by the center before they are offered to the general public.”
Corporate and child memberships are also going to be available starting in June, Ramsberger said, adding “The goal of this campaign is to engage every segment of the community. That’s what our mission is all about.”
The Dr. Phillips Center is now working to build interest in the facility that is tentatively slated to open in the fall. They have already announced that the center’s first touring Broadway series will include “Phantom of the Opera”, “The Book of Mormon”, “Pippin”, “Motown The Musical”, “Anything Goes”, “I Love Lucy Live on Stage,” and two Disney musicals, “Beauty and the Beast” and “Newsies” during the 2014-15 theatrical season.
Florida Theatrical Association is presenting the series with the Dr. Phillips Center.
The center also announced it had chosen four local companies as its preferred caterers, including Arthur’s Creative Events and Catering; Food Glorious Food Catering; Hyatt Regency Orlando International Airport and Puff ‘n Stuff Catering. The four Orlando-based food service providers will handle catering for events held at the center.
The independent, non-profit organization is operating the $500 million performing arts center in downtown Orlando, across from City Hall.
The theater is a private-public partnership funded by the City of Orlando, Orange County government, and private donors.
Membership registration, details and benefits can be found on the center’s Web site. Funds from this annual membership campaign are intended to support the operation of the center.
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