Real estate marketing in 2017: Tips for going digital


ORLANDO — Heading into 2017, Realtors have plenty of creative opportunities to find new customers digitally.


ORLANDO — Heading into 2017, Realtors have plenty of creative opportunities for finding new customers — and not necessarily in the old-fashioned way, like putting out lots of those For Sale signs that people see when they’re driving around.
The trend in marketing this year is far more likely to be digital.
Times have changed.
There was a time when Realtors wanted a prominent office right in their city’s urban core, inviting prospective buyers to drop by and start a search for their dream home.
Today, it seems what a Realtor needs most is a virtual office — an online presence that stands out and provides crucial information, particularly for first-time home buyers in their 20s who are used to conducting every possible search on their smart phone. Continue reading

For foreign investors, Orlando’s housing market offering great opportunities

Homes in Central Florida may become more attractive to foreign buyers as the economy and tourism industry get stronger.

Homes in Central Florida may become more attractive to foreign buyers as the economy and tourism industry get stronger.


ORLANDO — With Central Florida’s economy booming, the tourism industry breaking attendance records, and new homes being built every month, there might not be a better time for a foreign investor to start thinking about the value of purchasing one of those pre-construction homes in the Orlando area.
That purchase could turn out to be the smartest investment they ever made. Florida remains one of the fastest growing states in the U.S., and the housing market continues to thrive.
But before starting a search for just the right property, smart investors should first seek out the guidance of a Realtor who knows the Central Florida market, and can help them make the best choice, noted An Flamand, the owner and broker at An Flamand-Orlando Vacation Realty.
An, who specializes in marketing pre-construction homes in Central Florida to foreign investors, noted that before starting their search, buyers should first consider eight things to think about when buying your first Florida rental property. Doing so will enable them to maximize their potential for the best investment possible. Continue reading

Property management firms offer guidance in a hot housing market

An Flamand, the owner and broker at An Flamand-Orlando Vacation Realty, is now pre-selling townhomes at the Posner Estates development in Polk County.

An Flamand, the owner and broker at An Flamand-Orlando Vacation Realty, is now pre-selling townhomes at the Posner Estates development in Polk County.


ORLANDO — Central Florida’s housing market remains appealing to buyers — including investors who recognize that purchasing a home in the Orlando area is likely to pay off handsomely in the future.
This is particularly true for foreign investors who recognize that Central Florida’s strong economy, thriving tourism industry, and strong growth means their property will definitely rise in value.
Just as appealing is the fact that so many newcomers are moving to Central Florida — as many as 1,000 per week in the Orlando region alone — and that national and foreign visits to the region are breaking records. With those numbers, there’s no question their property can be turned into a very successful long or short term rental. Whether the owner wants to find secure long-term tenants, or market the property as a vacation home available to visitors on a short term basis, either option can be potentially lucrative. Continue reading

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