On his way to Universal Studios, Amp Live promises an uptempo live show for Central Florida.

Producer/Beat Maker Amp Live, of Zion I, will be at Hard Rock Cafe-Universal Studios on Oct. 20.

ORLANDO — Producer/Beat Maker Amp Live, of Zion I, has a general rule he lives by when he’s on tour: be well in tune with the audience.
He plans to stick by that philosophy next week, when he’ll be performing with Bassnectar on Oct. 20 at Hard Rock Live-Universal Studios.
He expects his performance to be upbeat, and very hopping.
“I always try to just keep stuff really live in my show,” he said. “I play stuff live, and I play different drums, and I’m also playing my music, and I try to fit the vibe of the audience that’s coming,” he said. “I could go in and play whatever I wanted, and it might be a mellow set, but I might lose a lot of people. So I want to really have people have fun and fit the vibe of why they’re there.”
As an example of that, Amp Live said he might not play songs from his new EP, “You Are Not Human,” which is subtitled “The Love EP” and is based on a love theme.
“When I first went on tour a month ago, I had an opening slot, and I think I had a chance to play a little more of the experimental, down tempo stuff,” he said. “But in the position I’m in now, it’s a little more upbeat that I play. I may have to go with my harder stuff. I’ll be opening for Bassnectar, and I want to give a good show. You’ve got to sort of do a combination of stuff. What you want to do is play your original stuff, but in a format that people are into.”
The California native has developed a reputation as a talented and diverse music producer and recording artist. Known for his soulful beats for the hip hop group Zion I, he’s since produced CDs for major independent artist such as Akon, Flipsyde, Nicole Scherzinger of the Pussy Cat Dolls, Tokyo Police Club, MGMT, Linkin Park, Goapele and Mystic.
His work has also been featured in movies and TV shows, including ESPN’s “Playmakers,” “Big Fat Liar,” “America’s Next Top Model,” and “SportsCenter.”
“I’ve been around music all my life,” he said, during an interview with Freeline Media. “My dad played piano, and I played drums in church, and I’ve always been into piano and new music, especially hip hop in the 1980s. I’ve been exposed to all sorts of music.
“When I was in college, I got signed to a major record label, and I was able to get into the studio with a lot of big producers and engineers, and see different techniques and processes, and it really got me into seeing the details of how it’s done,” he added.
He described his music as the “art of fusion” – a mix of glitch, hip hop, quirky electronic, and Jazz. “You Are Not Human” is the first of what he says will be a series of EPs that he plans to release this year into 2012.

Amp Live's first solo EP, "You Are Not Human: The Love EP," is now available.

“ ‘You Are Not Human’ is the first of a series of EPs I’m doing,” he said. “I have another one coming out in December, and that will be another Jazz EP. I will be doing those for … I don’t know how long. This is my solo stuff. I’m also working on a new Zion I music album. I’m trying to keep busy.”
Amp Live has witnessed a lot of radical changes in the music industry in the past few years – including the fact that music can be easily downloaded today off the Internet, whether it’s through iTunes or YouTube videos. It essentially means anyone can get their music in front of a mass audience, even if they don’t have a record label backing them, he said.
“Big time, it’s opened up the playing field for everybody,” he said. “If you want to put your music out there, you can. With YouTube, people get a chance to listen to music for free.”
The down side for traditional artists, he said, is that the recording industry has no clue what the future of compact discs will be in an era when people can store their entire music collection on a laptop or iPad.
“The bad is that it definitely has dropped the CD sales,” he said. “But it’s also opened the gates for people who couldn’t get signed to a label. And studies have shown that even people who download their music on the Internet still buy CDs.”
Plus, no matter how many songs go streaming live on the Internet, that will never deter an audience’s love for a live performance at a venue like Hard Rock Café, he added.
“You can still make money off doing shows,” Amp Live said, adding that’s why artists like himself really need to be sure they connect with what the audience wants in that club or auditorium.
“People want to get off the grid, and they want to hear more live music,” he said. “There’s so many artists out there, and the economy has a lot to do with it. If I’m broke and I can only afford one show a month, what show do I want to see? Because there’s only a few ways to make money now, bands will be trying to do that.”
Amp Live sees some different trends starting to develop in the music world today.
“I think it’s just all over the place,” he said. “Electronic music is really big. Everything is a circle, and I think you look at the trends. If you were around in the ‘80s, it seems like it’s been the ‘80s again for the past six or seven years. Now it’s becoming a little bit more organic again, and stuff like Jazz and music that’s a little imperfect that people want to hear. Everything has a new twist.”
He expects that’s going to be true on Thursday, Oct. 20, when he comes to Hard Rock Café.
“It sounds like the people are going to want some bass, and luckily I like bass,” he said. “I’ve performed there with the hip hop group I’m in, and the last time I was there was with the reggae group Revolution. We performed at Universal and it went really well.”
What he found from past performances, he said, was that Central Florida audiences love a really good live show.
“It was great, man,” he said. “We’re on totally opposite ends of the country, and it’s fun to see how people react to our show.”
The show starts at 9 p.m., when Amp Live plays with Bassnectar in their continuation of the Divergent Spectrum Tour. For ticket information, log on to http://www.ticketfly.com/event/49345/.
To check out more of Amp Live’s music, log on to http://www.amplivesworld.com,
http://www.twitter.com/amplive, and http://www.facebook.com/amplive.

Contact us at FreelineOrlando@Gmail.com.

Solivita musicians to host the first Music and Picnic in the Park next month.

Solivita will host the first annual Music and Picnic in the Park event on Nov. 5. (Photo by Michael Freeman).

POINCIANA – As an active adult community, the Solivita development in Poinciana has a lot of retirees who have had solid professional careers over the past few decades – and that includes some brilliant musicians, said Pam Paulson.
“We are an adult community, but quite a few people are not retired,” said Paulson, who lives at Solivita on the Polk County side of Poinciana. “A lot of us still work, and the skills that people have here are just amazing, astronomical.”
Paulson is the director of the Solivita Hand Chime Choir, a group of musicians at the development who decided to assemble a choir and start rehearsing and performing together.
“We have been playing for about a year and a half,” she said. “Everyone is welcome to play, whether you read music or not. In our group, we do have some very talented musicians — we have concert musicians and even some doctors. It’s amazing how talented some of them are. Everyone is very dedicated. The ladies love to play, and now we’ve dragged six men into it. Our drummer, Don Hall, has played thirty years in fife drums and the Bugle Corp in New York.”
The choir has performed a few times for their fellow Solivita residents, she noted.
“We’ve played in the Solivita ballroom for our Christmas program last year,” she said.
Now, they plan to perform again, this time on a larger scale, and at a brand new event: the first annual Music and Picnic in the Park, which will be held on Saturday, Nov. 5, at 1 p.m. As Solivita residents relax on the grounds of Freedom Park at the Wimbleton Pavilion in Solivita for a picnic, the choir will be performing songs – including introducing the number “Poinciana-Song of the Tree” during this event.
“We have been working hard on this beautiful song, plus several other songs,” Paulson said. “And there will also be four other groups playing during the afternoon. It’s free and everyone is welcome.”
People are encouraged to brings chairs, blankets and a picnic basket filled with food and drink so they can fully enjoy this pleasant afternoon, she said.
“It’s going to be our first picnic in Solivita,” Paulson said. “I think we definitely will make this an annual event. I came up with the idea, and altogether we thought, ‘Let’s have a picnic in the park and we’ll all play.’ The groups in this community love to play for each other. It’s very fun.”
Paulson also loves the song “Poinciana,” written by Henry Bernier and Nat Simon, and first used in the 1952 film “Dreamboat” and again in the 1995 movie “The Bridges of Madison County.” It’s become a standard, covered by such artists as Percy Faith, Vic Damone, Johnny Mathis, and the Four Freshmen.
It was introduced to the choir by Solivita resident Fernando Valverde, who is also a member of the civic group Poinciana Residents for Smart Change, which is working to improve the community — and that includes making everyone in Poinciana more proud of the community’s heritage. Valverde has wanted to introduce the song to the local schools so it can be taught to the students, and he was just as eager to see the choir perform it at this first annual picnic event. He said he hopes the picnic attracts a great crowd of Solivita residents.
“Let’s enjoy the nice weather and friends,” Valverde said. “The first part of the schedule features 30 residents, members of the Solivita Hand Chime Choir, and four other musical groups will play favorite songs for your listening pleasure during the afternoon.”
Paulson said she was so pleased that Valverde had introduced her to “Poinciana-Song of the Tree,” which she also hopes will eventually become the community’s official theme song.
“We love it,” she said. “Fernando had asked that we learn and play this new song, which they’re trying to make our official community song. It’s very pretty. We had never played it before. It will be the first time the ‘Poinciana-Song of the Tree’ will be played in the community.”
Paulson said she’s hopeful that the choir can do justice to the song. Paulson said they’re rehearsing, hoping the audience enjoys their work next month.
“The funny thing about our hand choir, most of the ladies do not read music,” she said. “I’m hoping Fernando is not expecting miracles. We’ll do the best we can.”

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What’s in a song? For “Poinciana,” perhaps a lesson in civic pride.

Poinciana students may be asked next year to start planting trees to beautify the community -- including the Royal Poinciana. (Photo by Michael Freeman).

POINCIANA – Fernando Valverde has a dream, a lofty ambition, about the community that he now lives in, Poinciana.
It involves school children, and civic pride, and it includes music and history lessons and public celebrations. Most of all, it covers the heritage of a community whose history dates back to the 1940s – even if it sometimes feels like Poinciana experienced its strongest level of growth and maturity in the past decade, when a residential construction boom caused the local population to soar past 80,000.
Valverde, who lives at Solivita on the Polk County side of Poinciana, knows the history runs much deeper than that – even if a lot of others might not realize that.
“I want us to have a long range vision,” he said.
That vision is a part of what Valverde is calling Project Poinciana: an effort on his part, and through the civic group that he’s a member of, Poinciana Residents for Smart Change – to build pride in the community’s heritage, particularly among school children.
“This is a year-three program,” he said. “What is this project, and why are we doing it? I can tell you it involves a place, person, tree, and song … and our heritage.”
Valverde wants to encourage local schools to teach children the song “Poinciana,” written by Henry Bernier and Nat Simon, and first used in the 1952 film “Dreamboat” and again in the 1995 movie “The Bridges of Madison County.” It’s become a standard, covered by such artists as Percy Faith, Vic Damone, Johnny Mathis, and the Four Freshmen.
“Why is this song important?” he said. “It’s the official song of Poinciana – and it’s called ‘Poinciana.’ It’s not called ‘New York, New York.’ There are 864 versions of it on iTunes, and this song has been translated into Spanish, Italian and Portuguese.”
Tony Claudio is also a member of Poinciana Residents for Smart Change, which is working to improve the community. He’s also a volunteer at Palmetto Elementary School in Poinciana and thinks it’s a great idea to let local students know the community has its own song – and to teach them to sing it.
“Every time we have an activity at the school, like a graduation ceremony, we’re trying to include the song,” he said. “We’re trying to implement that so all the schools in Poinciana will use this song. We’re trying to bring up the kids to believe this community is important. We will not only be singing it, but performing it at the schools.”
Valverde said he also wants to involve the students in a project that merges the community’s heritage with some environmental lessons, courtesy of the Royal Poinciana, a tree brought to Central Florida from Madagascar, Africa.
“It was brought to Florida by Henry Flagler,” he said. “Who is Henry Flagler? He’s the Harris Rosen of his time.”
Rosen is the president and CEO of Rosen Hotels & Resorts Inc. in Orlando. Flagler is the developer of some of the earliest hotels built in St. Augustine. As Valverde noted, the Royal Poinciana tree was brought to the state because the developers needed trees to plant around the hotel properties.
“The Poinciana is not a Spanish fruit you eat with rice and beans,” Valverde said. “It’s a tree.”
It’s one that he hopes to see planted in the community – by Poinciana’s students.
This would be part of a special project that involves history lessons and learning about how plants grow once the seeds are put in the ground.
“It would be an education tool for Poinciana’s youth,” said Wendy Farrell, another member of the Smart Change. “It’s to tie in with Arbor Day and Earth Day. It’s a three year program in various schools.”
Arbor Day is on April 27 next year, and Earth Day, on April 22, 2012.
“Our goal here is educational,” Valverde said. “It’s long range, it’s to reach the kids. If the kids can learn, what will they learn? History. Georgraphy. Culture. Landscaping. If you plant a garden, you plant happiness.”
This is an ambitious project, noted Darhlene Zeanwick, a member of Smart Change. But she added that it’s a great idea to find creative ways to inspire Poinciana’s students.
“It’s hard to pull together, but as Fernando says, if we can bring our kids into it, we can accomplish a lot,” she said.
Valverde said he also has a lot of faith in Poinciana’s schools, which is why he started working on this project.
“We have some excellent schools and excellent teachers,” he said. “This is all being done to reach out to and motivate our kids. We hope they come back here and live here after they graduate.”

Contact us at FreelineOrlando@Gmail.com.

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