ORLANDO — There are different ways to conduct marketing. One of the most controversial ways, and considered by some to be among the least effective options, is intrusive marketing.
Intrusive Marketing has been around as long as businesses have tried to sell products, and have been used in a variety of different ways. The one connection is that consumers appear to get fed up with their methods, and often rebel. Think of consumers who get tired of telemarketing phone calls when they’re sitting down to dinner, or those who turn on their computers or laptops and discover their mail boxes clogged with junk mail spam. Think of travelers getting annoyed with take-out menus hanging on the door knob of their hotel room, or people complaining about large, unsightly billboards.
The concept of intrusive marketing can apply to digital and social media marketing as well. If you want people to know about your products, how do you avoid becoming the latest negative statistic in the field of intrusive marketing?
Social Media marketing
A growing number of studies indicate that people are getting increasingly annoyed with marketing messages popping up on their social media feeds, particularly from companies and accounts they don’t follow. Since Facebook and Twitter both allow companies and individuals to use paid messages, that can translate into hundreds of ads bombarding someone’s Twitter feed. Over the course of time, one man’s message can become another man’s unwanted spam. Continue reading