How To Avoid The Trap Of Using Intrusive Marketing

intrusive marketing

Are you using passive — or intrusive — marketing for your website?

ORLANDO — There are different ways to conduct marketing. One of the most controversial ways, and considered by some to be among the least effective options, is intrusive marketing.
Intrusive Marketing has been around as long as businesses have tried to sell products, and have been used in a variety of different ways. The one connection is that consumers appear to get fed up with their methods, and often rebel. Think of consumers who get tired of telemarketing phone calls when they’re sitting down to dinner, or those who turn on their computers or laptops and discover their mail boxes clogged with junk mail spam. Think of travelers getting annoyed with take-out menus hanging on the door knob of their hotel room, or people complaining about large, unsightly billboards.
The concept of intrusive marketing can apply to digital and social media marketing as well. If you want people to know about your products, how do you avoid becoming the latest negative statistic in the field of intrusive marketing?
Good question.

Social Media marketing

A growing number of studies indicate that people are getting increasingly annoyed with marketing messages popping up on their social media feeds, particularly from companies and accounts they don’t follow. Since Facebook and Twitter both allow companies and individuals to use paid messages, that can translate into hundreds of ads bombarding someone’s Twitter feed. Over the course of time, one man’s message can become another man’s unwanted spam. Continue reading

Social Media creates a boost for Networking

Finding places to network with others is a good start.


ORLANDO — Ask yourself this: is networking something you actually enjoy, or a part of the business world you feel obligated to take part in?
Truth is, networking remains a critical tool for marketing your business — and it’s gotten easier in the age of social media.
Without a doubt, social media now provides businesses with remarkable tools for reaching new and vast audiences. But don’t let anyone tell you networking is too old-fashioned to work anymore. It remains a potent tool when it comes to marketing.
Best of all, it shares the same benefit as posting something about your company on a social media account: it’s free! There are also a lot of opportunities to network in most major cities, including Orlando, and you can check out sites like Meet Up to learn more.
So it comes down to this: how much you hope to gain from networking really depends on how much time and shoe leather you want to put into it. Continue reading

The power of digital to fight human trafficking

Advances in digital technology can be used to fight human trafficking.


ORLANDO — January was the month when activists work to raise awareness of a devastating ongoing problem: human trafficking.
Starting on National Human Trafficking Awareness Day on Jan. 11, the month is dedicated to sounding the alarm and issuing a sobering reminder that we all possess a powerful weapon to fight human trafficking: digital communications.
The same tools that allow companies to connect directly with new and existing customers, and to encourage customers to embrace their products, also can be utilized in the global war against sexual slavery.

A WORLDWIDE TRAGEDY
There are an estimated 21-30 million people who are enslaved in the world, more than at any time in human history. The tragic faces of modern slavery include children forced to become soldiers in bloody civil wars, girls as young as 13 who get sold into prostitution, and migrant workers exploited in the workforce. Continue reading

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