Wonder Woman movie inspires social gathering in Polk County

save the day wonder woman

The new “Wonder Woman” movie opening on Friday has inspired a special social gathering for women in Lakeland this weekend.

LAKELAND — Friday marks the opening of the new Warner Bros. movie “Wonder Woman,” starring Gal Gadot as Diana, princess of the Amazons, who is trained to be a warrior that can’t be conquered. Her life is dramatically altered when she meets an American pilot who tells her about the terrible war going on in the outside world.
The movie, based on the DC comic book created by William Moulton Marston, has inspired more than 50 women in Polk County to gather on Saturday for a special event marking the film’s opening.
It’s all a celebration of the talent in Polk County’s world of successful business women.
The plan is to watch the movie at the Lakeside Village open air shopping mall. The women plan to gather at the mall around 1 p.m. for a celebration lunch at Grillsmith’s on Saturday, then catching a 3:45 p.m. IMAX 3D showing of the film at the Cobb Theater.

Local Wonder Women

The event was organized by Merissa Green, a former news reporter at The Lakeland Ledger. Green said during the lunch, the women plan to talk about their own unique Wonder Woman experiences, as well as doing some networking.
At least one of them will win a Funko Pop Wonder Woman in an invisible jet, courtesy of the Arcade 80s, a video game store in Winter Haven. Continue reading

How To Avoid The Trap Of Using Intrusive Marketing

intrusive marketing

Are you using passive — or intrusive — marketing for your website?

ORLANDO — There are different ways to conduct marketing. One of the most controversial ways, and considered by some to be among the least effective options, is intrusive marketing.
Intrusive Marketing has been around as long as businesses have tried to sell products, and have been used in a variety of different ways. The one connection is that consumers appear to get fed up with their methods, and often rebel. Think of consumers who get tired of telemarketing phone calls when they’re sitting down to dinner, or those who turn on their computers or laptops and discover their mail boxes clogged with junk mail spam. Think of travelers getting annoyed with take-out menus hanging on the door knob of their hotel room, or people complaining about large, unsightly billboards.
The concept of intrusive marketing can apply to digital and social media marketing as well. If you want people to know about your products, how do you avoid becoming the latest negative statistic in the field of intrusive marketing?
Good question.

Social Media marketing

A growing number of studies indicate that people are getting increasingly annoyed with marketing messages popping up on their social media feeds, particularly from companies and accounts they don’t follow. Since Facebook and Twitter both allow companies and individuals to use paid messages, that can translate into hundreds of ads bombarding someone’s Twitter feed. Over the course of time, one man’s message can become another man’s unwanted spam. Continue reading

Social Media creates a boost for Networking

Finding places to network with others is a good start.


ORLANDO — Ask yourself this: is networking something you actually enjoy, or a part of the business world you feel obligated to take part in?
Truth is, networking remains a critical tool for marketing your business — and it’s gotten easier in the age of social media.
Without a doubt, social media now provides businesses with remarkable tools for reaching new and vast audiences. But don’t let anyone tell you networking is too old-fashioned to work anymore. It remains a potent tool when it comes to marketing.
Best of all, it shares the same benefit as posting something about your company on a social media account: it’s free! There are also a lot of opportunities to network in most major cities, including Orlando, and you can check out sites like Meet Up to learn more.
So it comes down to this: how much you hope to gain from networking really depends on how much time and shoe leather you want to put into it. Continue reading

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