Don’t toss your electronics in the garbage, strive for e-recycling

used electronics

Your old cell phones might look like junk, but don’t jump to that conclusion.

ORLANDO — Here’s a great tip: if you have an old laptop that no longer works, don’t throw it out.

In fact, the worst thing any of us can do is toss those aged electronics in with our regular trash, and let it end up in our community landfills.

Why? Well, it’s a sure way to create serious threats to the environment.

Recycling your used laptop is a much better idea. For one thing, you can we turn your used electronics into cash by recycling them. Electronic recycling firms can help you in another way: they can go a step further and help you remove any sensitive data from your old laptop. That includes passwords and any other private information stored on there.

Now, here’s another tip: even before you reach that stage, think about salvaging some of the parts inside your laptop. Just because it no longer works as your personal computer doesn’t mean your laptop no longer contains plenty of individual parts that still have value.

And those parts can be salvaged as well. Continue reading

Wonder Woman movie inspires social gathering in Polk County

save the day wonder woman

The new “Wonder Woman” movie opening on Friday has inspired a special social gathering for women in Lakeland this weekend.

LAKELAND — Friday marks the opening of the new Warner Bros. movie “Wonder Woman,” starring Gal Gadot as Diana, princess of the Amazons, who is trained to be a warrior that can’t be conquered. Her life is dramatically altered when she meets an American pilot who tells her about the terrible war going on in the outside world.
The movie, based on the DC comic book created by William Moulton Marston, has inspired more than 50 women in Polk County to gather on Saturday for a special event marking the film’s opening.
It’s all a celebration of the talent in Polk County’s world of successful business women.
The plan is to watch the movie at the Lakeside Village open air shopping mall. The women plan to gather at the mall around 1 p.m. for a celebration lunch at Grillsmith’s on Saturday, then catching a 3:45 p.m. IMAX 3D showing of the film at the Cobb Theater.

Local Wonder Women

The event was organized by Merissa Green, a former news reporter at The Lakeland Ledger. Green said during the lunch, the women plan to talk about their own unique Wonder Woman experiences, as well as doing some networking.
At least one of them will win a Funko Pop Wonder Woman in an invisible jet, courtesy of the Arcade 80s, a video game store in Winter Haven. Continue reading

How To Avoid The Trap Of Using Intrusive Marketing

intrusive marketing

Are you using passive — or intrusive — marketing for your website?

ORLANDO — There are different ways to conduct marketing. One of the most controversial ways, and considered by some to be among the least effective options, is intrusive marketing.
Intrusive Marketing has been around as long as businesses have tried to sell products, and have been used in a variety of different ways. The one connection is that consumers appear to get fed up with their methods, and often rebel. Think of consumers who get tired of telemarketing phone calls when they’re sitting down to dinner, or those who turn on their computers or laptops and discover their mail boxes clogged with junk mail spam. Think of travelers getting annoyed with take-out menus hanging on the door knob of their hotel room, or people complaining about large, unsightly billboards.
The concept of intrusive marketing can apply to digital and social media marketing as well. If you want people to know about your products, how do you avoid becoming the latest negative statistic in the field of intrusive marketing?
Good question.

Social Media marketing

A growing number of studies indicate that people are getting increasingly annoyed with marketing messages popping up on their social media feeds, particularly from companies and accounts they don’t follow. Since Facebook and Twitter both allow companies and individuals to use paid messages, that can translate into hundreds of ads bombarding someone’s Twitter feed. Over the course of time, one man’s message can become another man’s unwanted spam. Continue reading

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